Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.
Earning attention organically, without interrupting anyone's path :
SEO & PPC
Opt-in Email Lists
Authoring Books / Print Media
Coregistration / Affiliation
Suporting / Sponsoring Events
Press & Public Relations
Earned Social Media
Word of Mouth & Viral Marketing
Content Creation & Marketing
Organic App Store Visibility
- Attracting buyers with valuable content.
- Nurturing them with relevant updates.
- Gently converting them to sales leads over time.