“Other market sectors should take the Bank of England’s lead and war-game their joint cyber attack responses before it is too late.” Read Dr Sandra Bell’s
Measure people-based, cross-device results along the consumer journey
Facebook Attribution, built with a foundation of people-based insights, gives you a more complete picture of your marketing performance across publishers, on and off Facebook, and across channels and devices.
See a more complete picture of your cross-device and cross-publisher impact. Assign credit to marketing touchpoints along the consumer journey to understand what's driving your business outcomes.
Parallel tracking is a new way of handling tracking requests when implementing custom click tracking. It takes advantage of the new sendBeacon browser function to perform tracking in the background and thereby accelerate the user to their final destination. This helps reduce lost visits when a user clicks on your ad but never sees your landing page because they navigate away before the redirect from your tracking URL completes.
As of May 2018, parallel tracking is optional and works only for Search and Shopping campaigns from the Chrome browser on Android. Later in the year parallel tracking will be the only method available. Over the next several months we will enable support for additional campaign types and browsers. If someone views your ad on a browser that doesn't support parallel tracking yet, Google Ads will revert to sequential tracking.
With parallel tracking, the navigation experience is as follows:
+ 80% : Growth in mobile searches for "__ should I __" in the past two years. [Sources : Google]
In addition, the way people are searching is shifting.
Over the past two years, we've seen an increase in searches that include highly personal and conversational language—using words like "me," "my," and "I."
This form is intended to provide an initial assessment of your level of compliance with the GDPR. The protection of personal data is an important matter.
This free evaluation will help you understand if your organization is ready to protect your personal and sensitive data. Take a few minutes to see if your
organization is compliant and if it is necessary, our consultants will come back to you to advise you on possible measures to implement.
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Alibaba is the world’s leading enterprise for the number of patents published for blockchain technology, with the Digital Currency Research Institute of the People’s Bank of China (PBoC) in third place, according to a report by IPRdaily, a Chinese site dedicated to IP news, and incoPat, an innovation research indexing center. The report (in Chinese) shows Alibaba leaping to pole position for the number of patents publicly published globally in 2017 across all three patent types (invention, design, and utility). Out of the top 100 companies 49 were Chinese, 23 from the US (see below for table of top 100 rankings).
Tous les Meilleurs Voeux de Philemonday Agency pour 2018 !Read More
SO WHY NOT TO DISPLAY A DIFFERENT VERSION OF YOUR SITE FOR EACH VISITOR?
Display the right content, to the right user, at the right time and enhance your visitors user-experience.
Our technology allows your website Customize in real time and automatically Its content according to the profile From each user According to an infinity of criteria ...
Using an NLP (natural language processing) To understand and Classify each Content of a website.
Our Artificial Intelligence analyze and define the profile from each visitor.
With our personalization service, you will be able to recommend the content that the user is looking for, display the background image that the user likes or even use the colors that the user reacts to.
Ready for a new generation website, an AI web site by Philemonday Agency
IBM Watson Element, an IBM MobileFirst education app for iOS, provides teachers with a single 360-degree view of students by consolidating various academic, social, and behavioral data sources. These insights generate suggestions on how best to help each student so they receive targeted support in the classroom more quickly. This demo highlights the latest capabilities around mastery analytics and learner progressions.
More about Watson
Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms
Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.
Technology Development Consulting | Data Protection and Cybersecurity Consulting | Cloud Architecture Consulting | Big Data Consulting | Web Development and Traffic Management Consulting | Solidity Consulting by Philemonday |
Give credit where it's due with data-driven Advanced Attribution.
How do you measure and optimize marketing spend for all channels, online and off, at once?
NEW : Google Attribution 360 (formerly Adometry) is available now. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.
THE SSL CERTIFICATE FOR YOUR WEBSITE
- Enhanced Security : Bring peace of mind to your users with powerful SSL security
- Increased Protection : Protect your website from external threats
- We Set up your SSL certificate in your website
Why you should set up SSL Certificate on your website now ?
Since 14 April 2017, you have to bring your business into compliance with the Data Protection Act
Feel free to contact us
Philemonday Agency recommends tools, scripts and plugins to build your website. We list here more than 390 scripts that we had the opportunity to use during our missions of creation of website. We work on all of these scripts :
- Aardvark Topsite
- Advanced Guest..
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- CMS Made Simple
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[Sources : https://www.thinkwithgoogle.com ]
Why go on on Bing Ads ?
In 2016, Bing has surpassed 20 percent market share in the UK, according to latest comScore study. Increasing its share of the search market, the Bing Network now powers more than one in five UK searches.
Bing Network includes Microsoft sites, Yahoo sites (powered by Bing) and AOL sites in the UK.
Search is an integral component of any marketing strategy. The latest IAB Digital Adspend report saw paid-for search increase 15.3%, now accounting for 51% of all digital advertising spend in the UK in 2016.
You’re already spending budget on promoting posts, but how do you know you’re getting as much value out of it as you could be? And are you getting an edge on your competition by doing so?
With Promoted Post Detection in Socialbakers Solutions, marketers can not only look deeply into how their posts racked up interactions over time and use it to determine which posts they should be promoting - they can also see what kind of content their competition is putting money behind, when, and how it’s performing.
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NEW Expanded Text Ads
Expanded text ads differ from standard text ads in a few important ways. They have:
Two headline fields (up to 30 characters each)
A single, expanded description field (up to 80 characters)
A Display URL that uses your final URL's domain
Two optional ”Path” fields, used in the ad’s Display URL (up to 15 characters each)
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An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
The study – by InSkin Media, Research Now and Sticky – involved four companies, nearly 4,300 consumers, and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat).