Alibaba is the world’s leading enterprise for the number of patents published for blockchain technology, with the Digital Currency Research Institute of the People’s Bank of China (PBoC) in third place, according to a report by IPRdaily, a Chinese site dedicated to IP news, and incoPat, an innovation research indexing center. The report (in Chinese) shows Alibaba leaping to pole position for the number of patents publicly published globally in 2017 across all three patent types (invention, design, and utility). Out of the top 100 companies 49 were Chinese, 23 from the US (see below for table of top 100 rankings).
Tous les Meilleurs Voeux de Philemonday Agency pour 2018 !Read More
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Using an NLP (natural language processing) To understand and Classify each Content of a website.
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With our personalization service, you will be able to recommend the content that the user is looking for, display the background image that the user likes or even use the colors that the user reacts to.
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IBM Watson Element, an IBM MobileFirst education app for iOS, provides teachers with a single 360-degree view of students by consolidating various academic, social, and behavioral data sources. These insights generate suggestions on how best to help each student so they receive targeted support in the classroom more quickly. This demo highlights the latest capabilities around mastery analytics and learner progressions.
More about Watson
Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms
Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.
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Give credit where it's due with data-driven Advanced Attribution.
How do you measure and optimize marketing spend for all channels, online and off, at once?
NEW : Google Attribution 360 (formerly Adometry) is available now. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.
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More about :
[Sources : https://www.thinkwithgoogle.com ]
Why go on on Bing Ads ?
In 2016, Bing has surpassed 20 percent market share in the UK, according to latest comScore study. Increasing its share of the search market, the Bing Network now powers more than one in five UK searches.
Bing Network includes Microsoft sites, Yahoo sites (powered by Bing) and AOL sites in the UK.
Search is an integral component of any marketing strategy. The latest IAB Digital Adspend report saw paid-for search increase 15.3%, now accounting for 51% of all digital advertising spend in the UK in 2016.
You’re already spending budget on promoting posts, but how do you know you’re getting as much value out of it as you could be? And are you getting an edge on your competition by doing so?
With Promoted Post Detection in Socialbakers Solutions, marketers can not only look deeply into how their posts racked up interactions over time and use it to determine which posts they should be promoting - they can also see what kind of content their competition is putting money behind, when, and how it’s performing.
More About :
NEW Expanded Text Ads
Expanded text ads differ from standard text ads in a few important ways. They have:
Two headline fields (up to 30 characters each)
A single, expanded description field (up to 80 characters)
A Display URL that uses your final URL's domain
Two optional ”Path” fields, used in the ad’s Display URL (up to 15 characters each)
More about :
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
The study – by InSkin Media, Research Now and Sticky – involved four companies, nearly 4,300 consumers, and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat).
Half of all search engine users can identify sponsored links in search engine results
In 2015, adults who use search engine websites were shown a picture of the results returned by Google for an online search for ‘walking boots’. Their attention was drawn to the first three results at the top of the list, which were distinguished by an orange box with the word ‘Ad’ written in it. They were then prompted with three options and asked whether any of these applied to these first three results. These options were:
• These are adverts/ sponsored links/ paid to appear here
• These are the best results/ the most relevant results
• These are the most popular results used by other people
The results are shown in Figure below. Three in five adults who use search engines (60%) stated that the first three results were sponsored links/ advertising/ paid to appear there. Similar proportions gave incorrect responses, either saying that the results were the best or most relevant (23%), or that they were the most popular results used by other people (20%). Around one in eight (12%) said they were unsure.
Understanding of paid-for results returned by Google searches, among adults who use search engine websites or apps
Compared to all adults, those aged 65+ were more likely to say they were unsure (28% vs. 12%) and less likely to say that the first three results are adverts (50% vs. 60%).
Adults in AB households (70%) are more likely than all adults (60%) to recognise the results as advertising, while those in DE households are less likely (47%). Men are more likely compared to women (64% vs. 57%).
Search engine users were allowed to select more than one response to this question, so it is also worthwhile looking at those who gave only the correct response and did not select either of the other options. Half of all adults (49%) only gave the correct response; that is, they stated that the results flagged were adverts. This incidence does not vary by age or by gender, but is more likely among search engine users in AB households (59% vs. 49%) and less likely among those in DE households (36%).
Adults who understand that some of the websites returned by search engines will show truthful information and some will not (62% of those who use search engine websites, as shown in Figure 122) are more likely to be aware that the results are sponsored links (65% vs. 60% for all) but are no more likely to give only the correct response (52% vs. 49%).
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Promoted Moments is perfect to “deliver a compelling narrative experience” ahead of the launch of a brand or a product. Beta version of Twitter Ads in UK.
Since 6 months, this new service is available through apps on both Google and Apple, aims to bring together the best content, including pictures, videos, Vines and GIFs, around specific events or stories.
YouTube has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.
Zach Lupei, the product manager for Video Ads at Google, said: "We like to think of Bumper Ads as little haikus of video ads – and we’re excited to see what the creative community will do with them."
The six-second video format, sold on a cost per mille basis, is designed to appear before YouTube videos watched on a smartphone or tablet.
See example Bumper Ads by Audi
One of your e-marketing PPC campaigns drives a lot of click and view-throughs, but has a low conversion rate. Analysis in Analytics 360 reveals that most users bounce immediately, but a certain segment who click on or view that ad (e.g. women aged 18-35) have a really high conversion rate. You refine the messaging and creative in your ads, adjust where these ads are served, and bid higher in order to find and attract more of this high-performing audience.