Glossary of our services

Discover our services by browsing our glossary below, several hundred offers in digital marketing! Best of all, our team of experts are available 24/7 to answer any questions you may have. Don't waste another day struggling with coding issues. Try Solidity Consulting now!


A
Ads Server

A computer that stores advertisements and delivers them to computers whose users have requested them...

Advertising

the activity or profession of producing advertisements for commercial products or services.

Android

a mobile operating system developed by Google. It is based on a modified version of the Linux kernel...

App Development

the process of creating a computer program or application, especially for a mobile device.

Application Development

the process of creating software to satisfy the needs of a particular user or group of users.

B
Branding

the promotion of a product or service by identifying it with a particular company or trademark.

Business Consulting

the provision of professional services to businesses to assist in the achievement of their strategic...

Business Development

The process of identifying and developing new business opportunities, which can be either new produc...

Business Strategy

A business strategy is a long-term plan of action designed to achieve a particular goal or set of go...

C
CRM

customer relationship management; the process of managing interactions with current and potential cu...

CSS

a style sheet language used for describing the presentation of a document written in a markup langua...

Campaign Management

The process of planning, executing, and monitoring marketing campaigns. It includes the coordination...

Communication

the imparting or exchanging of information or news.

Community Manager

a person who manages online communities on behalf of an organization, company, or individual.

Conferences

a meeting or series of meetings of representatives of different companies or organizations, typicall...

Connected Objects

physical objects that are connected to the Internet and can collect, exchange, and transmit data.

Content Management

the process of planning, creating, managing, and delivering content.

Content Management System

a software application or set of related programs that are used to create and manage digital content...

Content Marketing

The creation and sharing of online materials that do not explicitly promote a brand but instead aim ...

Content Strategy

the planning, creation, delivery, and governance of content.

Content Writing

the activity or skill of writing text for publication, either online or in print.

Conversion Tags

Javascript code snippets added to a website to track conversions, such as when a user completes a pu...

Conversion Tracking

A system that monitors user behavior on a website and records interactions with advertising content....

Copywriting

the activity or occupation of writing the text of advertisements or publicity material.

Corporate Videos

A type of video created by a company to promote its brand, products, or services. Corporate videos a...

Cryptocurrency

A digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to ...

Custom Website

A website that is specifically designed for a particular organization, business, or individual.

Customer Service

the provision of support to customers before, during, and after a purchase.

Customer Support

the provision of service to customers before, during, and after a purchase

Cybersecurity

the practice of protecting electronic information by mitigating information risks and vulnerabilitie...

D
DNS

the system that converts human-readable website names into IP addresses.

Daily Reporting

A daily report is a summary of the day's events. It is usually prepared by a newspaper reporter, but...

Delivery Time

The time it takes for a product to be delivered to the customer.

Digital Design

the process of creating a plan or specification for the construction of a device or system, using co...

Digital Marketing

the marketing of products or services using digital technologies, mainly on the Internet, but also i...

Digital Transformation

the use of technology to radically improve performance or reach of enterprises.

Domain Name

the unique name that identifies an Internet site.

E
E-Commerce

the buying and selling of goods and services online, especially on a large scale.

E-Marketing

the process of marketing a product or service using electronic channels, mainly on the internet.

Editing

the process of selecting and preparing written, photographic, visual, audible, and film media used t...

Editorial Design

the art and process of designing editorial content, such as articles, essays, and reports. This can ...

Email Campaign

A campaign consisting of a series of emails that are sent to a target audience with the goal of prom...

Email Deliverability

the percentage of emails that are successfully delivered to recipients' inboxes.

Email List

A group of email addresses that a sender can use to send messages to multiple recipients at once.

Email Marketing

The use of email to promote products or services. Email marketing can be done to a group of customer...

Email Routing

the process of directing email messages to the correct email server, where they can be delivered to ...

Email Template

an HTML file used as a starting point for the creation of an email message, containing the basic str...

Email Templates

a type of pre-designed email that can be used as a starting point for your own email content.

Event Management

the process of planning, coordinating, and executing events and conferences.

Event Marketing

a type of marketing that involves creating and hosting events for the purpose of promoting a product...

Event Planning

the process of organizing and coordinating an event such as a conference, festival, or exhibition.

Event Software

software that helps plan, promote, and execute events of various types, including business conferenc...

Events

a set of circumstances that happen at a particular time.

F
Facebook Ads

a form of advertising on the social networking website Facebook. Facebook Ads appear in the side col...

G
Google Ads

an online advertising platform developed by Google, where advertisers pay to display brief advertise...

Graphic Design

the art or profession of combining text, pictures, and ideas into a design, such as a book, advertis...

H
HTML

the standard markup language for creating web pages and web applications.

HTML Email

an email that includes HTML code which allows for the email to contain images, text formatting, and ...

I
Identity Design

the act of designing products, services, or environments with the intention of evoking a specific em...

Inbound Marketing

a marketing strategy that focuses on getting found by customers through SEO, content marketing, and ...

iOS

the mobile operating system that runs on Apple's iPhone, iPad, and iPod touch devices.

J
JavaScript

an object-oriented computer programming language commonly used to create interactive effects within ...

Journalism

the activity or profession of writing for newspapers, magazines, or news websites or preparing news ...

K
KPI

a quantifiable measure used to evaluate the success of an organization, employee, or project in meet...

L
LinkedIn Ads

a form of advertising on the social media platform LinkedIn. LinkedIn Ads are text-, image-, or vide...

M
Marketing

the action or business of promoting and selling products or services, including market research and ...

Marketing Campaign

A marketing campaign is a coordinated series of events or actions designed to promote a product, ser...

Media Relations

the practice of managing the flow of information between an organization and the public.

Mobile App Development

the process of creating software applications that run on a mobile device, such as a smartphone or t...

Mobile Design

the process of designing user interfaces and user experiences for mobile devices such as smartphones...

Mobile Traffic

the amount of data sent and received by users of mobile devices.

N
Networking

the practice of linking two or more computing devices together for the purpose of sharing data.

News

News is information about current events. This may be provided through many different media: word of...

O
Online Events

events that are delivered online, typically through a web conferencing platform, to allow remote att...

Online Marketing

the process of advertising and selling products and services online.

Online Payments

the process of making financial transactions on the internet. This can include things like transferr...

Online Reputation

the perception or opinion of a company or individual that is available online.

Organizational Change

the process of implementing a new business model or initiative within an organization.

P
PHP

a widely-used open source general-purpose scripting language that is especially suited for web devel...

POS

a device, typically electronic, for registering and calculating the cost of a customer's order in a ...

Philemonday Agency

Philemonday Agency is a full-service creative agency that specializes in content marketing, sales en...

Pre-Ordering

the practice of reserving goods or services to be delivered at a later date.

Press Relations

the activities and techniques employed to gain favorable publicity for a person, product, or organiz...

Press Release

a statement or account describing an event or development, typically issued by an organization for t...

Product Development

the process of designing, creating, testing, and refining products before they are released to the p...

Project Management

the application of knowledge, skills, tools, and techniques to project activities to meet project re...

Promotions

The act of advertising or offering something, typically a product or service, at a reduced price.

Proprietary Software

software that is copyrighted and licensed to the copyright holder, who then grants users the right t...

Public Relations

the professional maintenance of a favorable public image by a company or other organization or a fam...

R
React

a JavaScript library for building user interfaces.

Responsive Design

the design of a website that can adapt to the screen size of the device it is being viewed on, wheth...

S
SEO

the process of optimizing a website for Google search with the goal of earning higher web traffic le...

Search Engine Marketing

a form of internet marketing that seeks to promote websites by increasing their visibility in search...

Search Engine Optimization

the process of optimizing a website for Google search with the goal of earning higher web traffic le...

Social Media

websites and applications that enable users to create and share content or to participate in social ...

Social Media Marketing

the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships an...

Software Development

the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing ...

Spam Filters

a program that automatically detects and deletes spam messages.

Statistical Analysis

Statistical analysis is a branch of mathematics that deals with the collection, analysis, interpreta...

Statistics

the mathematics of the collection, analysis, interpretation, presentation, and organization of big data.

T
Technology Development

the application of engineering principles and techniques to the design and improvement of products o...

Traffic Management

the process of regulating, directing, or controlling the movement of vehicles, people, or goods to e...

Transactional Email

an email sent to a recipient in response to a specific action they have taken, such as making a purc...

U
UX Design

the process of designing (user interfaces, interactions, and experiences) to make products and servi...

User Experience

the overall experience of a person using a particular product, system, or service. It includes the p...

User Experience Design

the process of enhancing user satisfaction with a product by improving the usability, accessibility,...

User Interface

The part of a computer program that a user interacts with. This may take the form of a graphical int...

User Interface Design

the design of user interfaces for machines and software, especially computer applications, with the ...

V
Video Editing

the process of manipulating and rearranging video shots to create a new work.

Video Production

The creation of videos, typically for commercial purposes.

Virtual Events

A type of event that takes place online, typically involving a live stream of audio and/or video con...

Visual Communication

the conveyance of ideas and information in forms that can be seen.

W
Web Applications

computer programs that are designed to run on the World Wide Web.

Web Design

the process of creating a website. This can include anything from planning and structure to the actu...

Web Development

the activity or profession of designing and developing websites.

Web Hosting

the activity or business of providing space on a server and connectivity to the Internet for website...

Web Traffic

the movement of data across the internet, especially the amount of data sent or received by a partic...

Web Traffic Management

the process of monitoring, regulating, and shaping the flow of ads data packets between computers connec...

Webinars

a seminar conducted over the internet.

Webmastering

the activity or skill of designing, building, and maintaining a website.

Website Builder

a platform that allows users to create a website without needing to write code or hire a web develop...

Website Design

the process of designing, creating, and maintaining a website.

Writing

the activity or skill of composing text for publication.