Performance Planner is a tool you can use to create plans for your advertising spend. Use this tool to see how changes to campaigns might affect key metrics and overall performance. On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend.
Use the planner to identify the best spend amounts for your campaigns and see how new keywords would affect potential performance. Learn more about how Performance Planner can help you maximize conversions in your accounts.