In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

PAID MEDIA

- PPC

- Mobile PPC

- Social PPC 

- Mobile Search

- Mobile Display

OWNED MEDIA

- Editorial Content

- Location pages

- Mobile location pages

- Facebook pages

- Twitter account

- Google + pages

- YouTube chanels

EARNED MEDIA (Organic)

- Local SEO

- Mobile SEO

- Google, Bing, Yahoo and search engine listing optimization

- Review Generation Plateform