Social media management refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.

We advise you to choose the right tools to drive your management community campaign.

Community Management Tools
helps your audience easily share content
across their social graph.

Community Management Tools Features:

Amplify Reach

Seamless sharing allows your audience to
simultaneously share on Twitter, Facebook,
Linkedin, Myspace and other social networks.

360° Analytics

View social analytics directly in the HootSuite
dashboard for a complete picture of reach across
the social web.

Increase Stickiness

Make sharing easy with message customization
tools like message scheduling, save as a draft
and image uploading.

- Multiple Networks
- Schedule Messages
- Built-in File Sharing
- Data Analysis
- Rapid Integration
- Single Sign-on