As a response to the new European Union regulation prohibiting social issue, electoral, and political ads on Meta platforms, our agency, Philemonday Agency, is committed to helping clients navigate this change. Our solution is the “Neutral Policy Ads Advisory Pack by Philemonday” a service that leverages our expertise in political sciences to craft neutral texts and advertisements.
In today's regulatory landscape, it is more crucial than ever for brands and organizations to communicate effectively while adhering to the law. Our pack of counsel aims to empower clients with the knowledge and tools necessary to adapt their campaigns to the new reality.
By offering a tailored approach that takes into account the specific needs and goals of each client, we can help them transform the constraints imposed by this regulation into an editorial advantage. This means repositioning messages, revising formulations, and ensuring that all content is informative, clear, proportionate, and comprehensible.
With our expertise in political sciences, we can:
· Conduct an audit of your current messaging to identify potential pitfalls
· Analyze and reformulate text, tone, and angles to align with neutral policy criteria
· Provide continuous editorial guidance to ensure compliance with the new regulations
· Offer operational counsel to help you navigate the ever-evolving regulatory landscape
By partnering with us, you can rest assured that your campaigns will be not only compliant but also effective in reaching your target audience. Our "Pack de Conseil en Neutral Policy by Philemonday Agency "is designed to help you achieve your goals while respecting the spirit of the law”.
Let us work together to turn this regulatory challenge into an opportunity for growth and success. Contact us today to learn more about our services and how we can support you in this new era of advertising regulation.
Neutral Policy Ads PACK
Phase
Content
Objective
Tone Audit
Accurate analysis of the risk of reclassification according to EU and Meta criteria
Identify sensitive formulations
Neutral rewording
Rewriting of claims, messages, titles and CTAs
Ensure compliance + clarity
Dissemination strategy
Selection of allowed channels and non-sensitive segmentation
Maintain reach despite targeting limitations
Ongoing support
Adjustments based on algorithmic reviews
Ensure campaign stability
Success is based on mastering neutral language.
At Philemonday Agency, we combine political science, editorial strategy, and nuance engineering to rephrase your messages, so that they:
Comply with the TTPA criteria
SOURCES (EU_transparency_and_targeting_of_political_advertising_OJ_L_202400900_EN_TXT.pdf)
(UE_transparence_et_ciblage_de_la_publicité_à_caractère_politique OJ_L_202400900_FR_TXT.pdf)
Pass automated and manual platform controls
Remain effective in terms of impact and understanding
Avoid any reclassification as political advertising
Example of transformation (simplified)
Before (high risk)
"Stand up for your environmental rights, act now"
After (compliant, informative)
"Information on ongoing environmental management programmes"
Before (high risk)
"Let's change the law together"
After (compliant, informative)
"Presentation of the administrative procedures and public consultations underway"
The idea is not to neutralize your message. The idea is to preserve its legitimacy within a strict legal framework.
For whom?
NGOs, associations, foundations
Public institutions
Media, think tanks
Non Profit and GOV actors and committed organizations
In short: any organization that must express itself on societal issues without risking disqualification.
Why Philemonday Agency?
Because we master:
The logic of framing the political debate
Criteria for reclassifying platforms
EU regulatory analysis grids
And neutral editorial methods
We do not circumvent the law. We optimize your ability to communicate within its framework.