Philemonday Agency is Google Partners
Universal Analytics - beta version /
Last year, Google has launched the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.
As Google argued when it first announced this change, “measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.” Universal analytics is meant to help business owners “to understand the changing, multi-device customer journey,” as Analytics.
More about :
https://support.google.com/analytics/answer/2790010?hl=en
https://developers.google.com/analytics/devguides/collection/upgrade/guide#overview
https://developers.google.com/analytics/devguides/collection/android/v2/?hl=fr
Happy New Year 2014 /
Philemonday team wishes you a great 2014
Does Facebook Activity Impact SEO? /
In today’s post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings.This is as a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in!
http://www.stonetemple.com/does-facebook-activity-impact-seo/
Google trends 2013 /
Do you you had a chance to see the video from Google Trends, explore the charts, and dive into what's on people's minds everywhere from Sydney to Omaha, you may be interested to learn about some updates to Google Trends that can extend the Zeitgeist experience year-round.
Hummingbird by Google : new search algorithm /
Hummingbird allows the Google search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.
It seems that with Hummingbird, Google can now better answer those longer-tail queries even if a page is not optimized for them. So some pages may have a better chance of being found for certain queries now.
See online : Google Introduced Hummingbird
Twitter : How is a Promoted Trend priced? /
Promoted trend on Twitter
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