Universal Analytics - beta version by Michel Lubac

Last year, Google has launched the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.

As Google argued when it first announced this change, “measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.” Universal analytics is meant to help business owners “to understand the changing, multi-device customer journey,” as Analytics.

More about :

https://support.google.com/analytics/answer/2790010?hl=en

https://developers.google.com/analytics/devguides/collection/upgrade/guide#overview

http://techcrunch.com/2013/03/22/google-opens-universal-analytics-beta-to-all-creates-a-single-analytics-platform-for-tracking-online-and-offline-interactions/

https://developers.google.com/analytics/devguides/collection/android/v2/?hl=fr

Hummingbird by Google : new search algorithm by Michel Lubac

Hummingbird allows the Google search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.

It seems that with Hummingbird, Google can now better answer those longer-tail queries even if a page is not optimized for them. So some pages may have a better chance of being found for certain queries now.

See online : Google Introduced Hummingbird