Twitter ads is open to the general public in Europe, browse the online interface
Twitter goes for remarketing /
Since 2013, the arrival of the Promoted Tweet in Europe, Twitter has become an integral part of any brand’s thinking around digital marketing. When developing Twitter campaigns, marketers have been limited to using the information the platform already holds on its users – so first party data related to gender, location and interests, etc. Optimizing campaigns with information drawn from behaviour outside of Twitter, hasn’t been possible.
That was until last month, when Twitter officially embraced retargeting with the global roll-out of its ‘tailored audiences’ service, developed through a partnership with selected digital marketing specialists like Chango.
Greenpeace hacks 'The Lion King' /
Very good job from Greenpace NL who was commissioned to raise awareness of the importance of wildlife conservation.
Brand: Greenpeace NL
Production company: Studio Smack
Bookmarks annual report /
Discover our bookmarks on Delicious
Videos ads : discover Virool /
Virool is a self-serve social video advertising platform that allows anyone with a video to reach their desired target audience on Facebook, mobile phones and niche sites. Advertisers can start a campaign for as little as $10 and can target the exact individuals they would want to reach with their video.
Read more: https://www.virool.com/product/video-ads
Google Partners /
Philemonday Agency is Google Partners
Universal Analytics - beta version /
Last year, Google has launched the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.
As Google argued when it first announced this change, “measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.” Universal analytics is meant to help business owners “to understand the changing, multi-device customer journey,” as Analytics.
More about :
https://support.google.com/analytics/answer/2790010?hl=en
https://developers.google.com/analytics/devguides/collection/upgrade/guide#overview
https://developers.google.com/analytics/devguides/collection/android/v2/?hl=fr
Happy New Year 2014 /
Philemonday team wishes you a great 2014
Does Facebook Activity Impact SEO? /
In today’s post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings.This is as a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in!
http://www.stonetemple.com/does-facebook-activity-impact-seo/
Google trends 2013 /
Do you you had a chance to see the video from Google Trends, explore the charts, and dive into what's on people's minds everywhere from Sydney to Omaha, you may be interested to learn about some updates to Google Trends that can extend the Zeitgeist experience year-round.