WordPress 3.9 is coming soon /  by Michel Lubac

WordPress 3.9 is nearing the station. It’s now time to start identifying and squashing some bugs.  Several major changes that will be important to know:

  • More polished versions of the live widget previews and the new theme installer
  • UI refinements when editing images and when working with media in the editor, including the reinstatement of some of the advanced image display settings
  • Audio and video playlists – links will appear in the media manager once you’ve uploaded an audio or video file.
  • HTML5 caption support (#26642) to match the new gallery support (#26697)
  • Performance updates for the formatting function that turns straight quotes into smart quotes (among other things)

Facebook advertising beat its ROI from TV /  by Michel Lubac

As measured by Kantar Worldpanel, every euro spent on Facebook returned 2.74 euros in additional Coke sales.

Coke's return on investment from Facebook advertising beat its ROI from TV

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

That was 3.6 times better in Facebook than the ROI attributed to TV ads. In all, 27% of incremental sales Kantar attributed to the campaign came from Facebook, but only 2% of the cost, said Tony Evans, head of vertical measurement for Facebook's Europe Middle East and Africa region.

What Medium Scores Highest ROI? /  by Michel Lubac

Surprise : in USA, Radio win !

Despite a recent flood of studies and marketer statements validating returns from Facebook and other digital media, radio beats most of those glowing digital ROI numbers in a study of 10 brands that advertised on Clear Channel stations. The study is from Nielsen Catalina Solutions, which combined data from Nielsen's newly acquired radio-audience measurement business with shopper-card data from Catalina.

[Sources : Nielsen Catalina Solutions]

WhatsApp $19 billion !? /  by Michel Lubac

WhatApp's user growth has been nothing short of impressive. Currently the messaging app has more than 450 million active users per month, up from just 200 million in April 2013. Moreover, WhatsApp handles more than 50 billion messages per day, which indicates extraordinarily high user engagement.

whatsapp.jpg

With a total value of $19 billion, the deal dwarfs other high-profile tech takeovers, such as Google's recent acquisitions of Motorola or Nest. Google reportedly had a $10 billion bid for WhatsApp rejected and probably won't be too happy about the messaging giant falling into the hands of Facebook.

Sources : 

http://www.statista.com/chart/1927/tech-acquisitions/