MARKETING CONNECTED OBJECTS
       
     
MARKETING SCHEME OF THINGS
       
     
MARKETING CONNECTED OBJECTS
       
     
MARKETING CONNECTED OBJECTS

MEMS and BIG DATA

MEMS : MicroElectroMechanicalSystems

Big data and connected consumer products boost the market for MEMS technology businesspeople talked (in varying terms) about the emergence of smart, global, “object to object” communications. We define the Internet of Things as a universe of uniquely identifiable objects that are connected to a common network (public or proprietary) through which information
about them can be exchanged (actively or passively) and analyzed.

Over the next several years, the global MEMS market is expected to expand at a compound annual growth rate of about 12 percent, compared with only 3 to 4 percent growth in the semiconductor industry overall, according to the technology consultancy Yole Développement. Low-cost, lowpower, small-footprint sensors built from MEMS technology can already be found in many mobile phones, cameras, and tablets on the market, as well as in every automobile and in some healthcare devices. These sensors enable the automatic rotation and adjustment of images on iPhone screens and support navigation functionality. Increasingly, MEMS-based microphones are replacing the condenser microphones embedded in cell phones, headsets, and laptops.
 

MARKETING SCHEME OF THINGS
       
     
MARKETING SCHEME OF THINGS

The Internet of Things : an enormous potential in terms of digital marketing, to provide a detailed customer profile.

The demand for MEMS-based sensors will increase exponentially not only because of the ubiquity of smartphones but also because of the rising popularity of connected consumer lifestyle products. Examples of the latter include glasses, watches, wristbands, and other wearables that allow individuals to monitor their heart rate, activity level, calories consumed, or sleep patterns, as well as smart appliances that allow consumers to optimize their home energy consumption or ensure home safety through the use of remote controls.