Interactive rich media : Lightbox ad example / by Michel Lubac

Interact with the "Kate Spade" rich media ad example, See how the "Kate Spade" Lightbox ad works by  visiting

http://goo.gl/IML85c

Reach, captivate, and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range anywhere from hovering the mouse pointer over an ad to expand the unit, to playing a video, and to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.

More about :

https://support.google.com/adwords/answer/6145130?hl=en