Instagram Photo Ads
With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.
Instagram Video Ads
Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.
Instagram Carousel Ads
Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
[Sources : https://business.instagram.com/advertising/#adFormats]