YouTube has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.
Zach Lupei, the product manager for Video Ads at Google, said: "We like to think of Bumper Ads as little haikus of video ads – and we’re excited to see what the creative community will do with them."
The six-second video format, sold on a cost per mille basis, is designed to appear before YouTube videos watched on a smartphone or tablet.
See example Bumper Ads by Audi