Bing ads : more than 20% of the search market in UK / by Michel Lubac

Why go on on Bing Ads ?

In 2016, Bing has surpassed 20 percent market share in the UK, according to latest comScore study. Increasing its share of the search market, the Bing Network now powers more than one in five UK searches.


Bing Network includes Microsoft sites, Yahoo sites (powered by Bing) and AOL sites in the UK.

Search is an integral component of any marketing strategy. The latest IAB Digital Adspend report saw paid-for search increase 15.3%, now accounting for 51% of all digital advertising spend in the UK in 2016