With Google and Ipsos study, we learned that people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive (in reference to the 12 categories discussed in this study).
In fact, 64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive. This percentage is higher among specific consumer groups including Latinx+ (85%), Black (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers.
Sources :
https://www.thinkwithgoogle.com/consumer-insights/thought-leadership-marketing-diversity-inclusion/
https://www.thinkwithgoogle.com/consumer-insights/inclusive-marketing-consumer-data/
