Transactional and Segmentation Emailing / by Michel Lubac

Segmentation Emailing

Segmentation is not just an industry buzzword. Email marketers around the world know that segmentation can be the determining factor of subscribers engaging with their content.

Simply put, segments allow you to divide your list into groups of subscribers with common traits (e.g. geographic location, interests, purchase history, etc).

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You can cater specifically to each group’s independent interests, rather than creating one mass message for all—resulting in high-level engagement.

We purpose some ideas on how to get started with segmentation and the impact you can expect to see. Contact us

Transactional Emailing

With our emailing system, you can trigger automated emails to send based on actions taken on your website or app. We’ll go over transactional email basics, a handful of examples, and how to make sure you’re set up correctly.

More information : Contact us