Consumers use their mobile more to research future purchases. However, 70% continue their journey on another platform, offline or end up buying nothing.
In order to understand the main obstacles preventing consumers from going further, Google conducted a study in partnership with the firm SKIM, among more than 20,000 consumers in 15 countries.
Here Google offer 5 tips from this study to remove friction from the customer experience, and increase the mobile conversion rate from 4 to 7%
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