Advertising and media companies, including Philemonday, have turned their logos "upside down" today in a campaign for the Royal National Institute of Blind People to raise awareness of the challenges social distancing poses to the blind and partially sighted. The Piccadilly Lights is the focal point of the campaign. The famous screens at Piccadilly Circus feature upside-down ads for a series of participating brands, including Amazon Alexa, Barclays, British Gas, the Financial Times, Kellogg, Lego, Procter & Gamble, TalkTalk and Very, alternating with text explaining the message behind the creative idea.
