How to create AUTO-AWESOME on Google+ ?
Google hunts poor back-links /
In 2013, before the most recent Google updates, big organisations with plenty of budget to throw at SEO and PR were not immune to falling foul of the rules.
For example, take the Interflora debacle at the start of 2013 as an example of how a brand can get its SEO so very wrong.
The UK’s best-known flower seller disappeared from Google’s rankings, even when searched for by name, after placing upwards of 150 local, online media advertorials making heavy use of back-links for terms such as Valentine’s Day and Father’s Day embedded in the copy. Google does not take kindly to companies effectively buying page rankings and punished Interflora by dropping it from search results. Our advice for webmasters is to focus on creating high quality sites that create a good user experience : It's the Inbound Marketing.
48 % of french people concerned web is eroding personal privacy /
Almost half of the French or UK's online population are concerned the internet is eroding their personal privacy, according to market research firm GlobalWebIndex. And you ?
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Internet of Things and mobile : "Tipping point" in 2014 /
In Davos, at the World Economic Forum, the Yahoo chief executive Marissa Mayer believes the Internet of Things and mobile will create a "tipping point" for businesses in 2014 that will change everyone's lives "like never before".
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Winter sales 2014 seen by Google Ads. /
Winter sales in France, seen by Google Ads.
Discover the potential of Google Ads to support your campaign balances.
Opportunities exist for advertisers: generate a large volume of business by capturing traffic during the first busy days, take advantage of much higher CTRs and lower CPCs Sunday.
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"Les soldes d'hiver par Google" sur Référencement-et-Internet.com
http://www.referencement-et-internet.com/les-soldes-dhiver-sur-google/
The science of B2B online marketing /
The science of B2B online marketing - to help you visualize the 6 essential components and the overall process of effective B2B marketing plan.
Teaser campaign on YouTube /
The Ad Blitz page already showcases ads from Super Bowl advertisers including Pepsi, Doritos and Bud Light, which this weekend launched its teaser campaign showing former California governor Arnold Schwarzenegger dressed in a wig and ready to play table tennis.
Twitter Ads is open /
Twitter ads is open to the general public in Europe, browse the online interface
Twitter goes for remarketing /
Since 2013, the arrival of the Promoted Tweet in Europe, Twitter has become an integral part of any brand’s thinking around digital marketing. When developing Twitter campaigns, marketers have been limited to using the information the platform already holds on its users – so first party data related to gender, location and interests, etc. Optimizing campaigns with information drawn from behaviour outside of Twitter, hasn’t been possible.
That was until last month, when Twitter officially embraced retargeting with the global roll-out of its ‘tailored audiences’ service, developed through a partnership with selected digital marketing specialists like Chango.
Greenpeace hacks 'The Lion King' /
Very good job from Greenpace NL who was commissioned to raise awareness of the importance of wildlife conservation.
Brand: Greenpeace NL
Production company: Studio Smack