Beta Promoted Video on Twitter /  by Michel Lubac

Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.

After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!

Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.

In the spirit of making campaign setup easier, we now offer advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. This means advertisers only get charged when a user starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views. 

In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.

Sources :

https://blog.twitter.com/2014/introducing-promoted-video-on-twitter?utm_campaign=OT_NW_DSO_Agences_FR_FR_140903&utm_medium=email&utm_source=Eloqua

Inspiring video /  by Michel Lubac

High school is a time of discovery. Figuring out a bit more about the world, yourself, and what you think the future might hold. Congratulations to the graduates, teachers, families, mentors and friends who are celebrating everything that's been accomplished these last few years, and who, like us, can't wait to see what's next.

TV show mentions : Tumblr vs Twitter /  by Michel Lubac

Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now it appears that Tumblr is treading a similar path.

Tumblr_Social_TV_White_4.18.14.jpg

The Yahoo-owned blogging platform has commissioned a study by a U.K.-based social-data-intelligence company called Pulsar that says the volume of social-TV activity on Tumblr is actually much greater than on Twitter. That is, when looking at it through an 11-day window that spans from five days before the show airs to five days after.
Pulsar's study pulled Twitter and Tumblr data via Datasift and researched activity around four episodes of shows that ran in the fall and winter of 2013: "Sherlock," "Supernatural," "Pretty Little Liars" and "Sleepy Hollow." It also tracked mentions of "Malcolm in the Middle" over an 11-day period in December

More about : http://lostremote.com/

Press Relations Campaign /  by Michel Lubac

A beautiful relationship press operation conducted last weekend for the cave La Grotte des Demoiselles in St. Bauzille-de-Putois. 

A demonstration of slackline broadcast by majors french channels informations : TF1, BFM, FRANCE 2 and many nationals and locals benefits presses as well as strong activity in social media.

WordPress 3.9 is coming soon /  by Michel Lubac

WordPress 3.9 is nearing the station. It’s now time to start identifying and squashing some bugs.  Several major changes that will be important to know:

  • More polished versions of the live widget previews and the new theme installer
  • UI refinements when editing images and when working with media in the editor, including the reinstatement of some of the advanced image display settings
  • Audio and video playlists – links will appear in the media manager once you’ve uploaded an audio or video file.
  • HTML5 caption support (#26642) to match the new gallery support (#26697)
  • Performance updates for the formatting function that turns straight quotes into smart quotes (among other things)