Interactive rich media : Lightbox ad example /  by Michel Lubac

Interact with the "Kate Spade" rich media ad example, See how the "Kate Spade" Lightbox ad works by  visiting

http://goo.gl/IML85c

Reach, captivate, and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range anywhere from hovering the mouse pointer over an ad to expand the unit, to playing a video, and to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.

More about :

https://support.google.com/adwords/answer/6145130?hl=en



Marketing scheme of conncetd objects /  by Michel Lubac

connected_objects_philemonday_04032015.png

MARKETING SCHEME OF THINGS

The Internet of Things : an enormous potential in terms of digital marketing, to provide a detailed customer profile.

The demand for MEMS-based sensors will increase exponentially not only because of the ubiquity of smartphones but also because of the rising popularity of connected consumer lifestyle products. Examples of the latter include glasses, watches, wristbands, and other wearables that allow individuals to monitor their heart rate, activity level, calories consumed, or sleep patterns, as well as smart appliances that allow consumers to optimize their home energy consumption or ensure home safety through the use of remote controls.

In 2015 be responsive /  by Michel Lubac

Make it easy for customers to search and buy and find  your services or products online, it's more and more important today. Just consider this marketing digital study of consumers buying funnel of conversions.


Calls to Action : New on Facebook Pages /  by Michel Lubac

On Facebook Page admins, you can now select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:

  • Book Now

  • Contact Us

  • Use App

  • Play Game

  • Shop Now

  • Sign Up

  • Watch Video

Facebook's call-to-action began rolling out in december 2014, and will appear in the U.S. over the next few weeks before going international next year.

Focus on the right metrics /  by Michel Lubac

The best marketers set themselves up for success by identifying clear metrics they
want to effect before launching a campaign. Yet how do you define the right metrics?

 

Many marketers focus first on high-level campaign objectives such as creating brand
awareness, generating leads or driving in-store sales. But when it comes to evaluating the
success of their campaigns, they resort to measuring lower-tier, proxy key performance
indicators (KPIs).

More about : http://philemonday.eu/pdf/measure-what-matters-most_articles.pdf 

Beta Promoted Video on Twitter /  by Michel Lubac

Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.

After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!

Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.

In the spirit of making campaign setup easier, we now offer advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. This means advertisers only get charged when a user starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views. 

In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.

Sources :

https://blog.twitter.com/2014/introducing-promoted-video-on-twitter?utm_campaign=OT_NW_DSO_Agences_FR_FR_140903&utm_medium=email&utm_source=Eloqua