Another funny big TV spot for Yes (YES! Satellite TV) Israel from McCann Tel-Aviv
SOURCES : McCann Tel-Aviv
Happy New Year 2016 /
HOW FACEBOOK STEALS BILLIONS OF VIEWS . /
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
Read MoreNew Philemonday ads reportings /
TRAFFIC MANAGEMENT // Our new Philemonday ads reportings are updated daily directly to the API of Google AdWords, Facebook, Twitter, YouTube, Google Analytics, Bing Ads, Search Console, Instagram, Pinterest, LinkedIn, Tumblr and orthers big databases of ads server.
Gmail Sponsored Promotion /
Ads at the top of the Promotions tab in Gmail inboxes ! It's a new display opportunity to target your audience. You can excpect a better CTR on your ads, because now you can consider making a Gmail-specific campaign.
That way, it's easier to make sure that all of your Gmail ads have the correct targeting
and aren't competing against yours others campaigns in search or display for example.
Gmail ads allow you to target users with sophisticated targeting signals and a high-impact, message-like ad format.
Users are shown a collapsed ad at the top of the Promotions tab in their Gmail account. The collapsed ad opens to
an expanded ad that can be designed to promote a variety of goals (including embedded forms or video).
You can also include links to an external site, app marketplace, or click-to-call.
More about :
https://support.google.com/adwords/answer/6105478?hl=en
A new carousel for Facebook Ads /
Carousel link adverts allow you to feature more products, services and promotions without having to create multiple adverts.
Use carousel link adverts to:
- Lower cost per conversion or cost per click
- Automatically optimise for your best creative
- Drive results across campaign objectives
Online purchases exceed those in store in 2015 /
Online purchases exceed those in storeRead More
Interactive rich media : Lightbox ad example /
Interact with the "Kate Spade" rich media ad example, See how the "Kate Spade" Lightbox ad works by visiting
Reach, captivate, and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range anywhere from hovering the mouse pointer over an ad to expand the unit, to playing a video, and to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.
More about :
Marketing scheme of conncetd objects /
MARKETING SCHEME OF THINGS
The Internet of Things : an enormous potential in terms of digital marketing, to provide a detailed customer profile.
The demand for MEMS-based sensors will increase exponentially not only because of the ubiquity of smartphones but also because of the rising popularity of connected consumer lifestyle products. Examples of the latter include glasses, watches, wristbands, and other wearables that allow individuals to monitor their heart rate, activity level, calories consumed, or sleep patterns, as well as smart appliances that allow consumers to optimize their home energy consumption or ensure home safety through the use of remote controls.
In 2015 be responsive /
Make it easy for customers to search and buy and find your services or products online, it's more and more important today. Just consider this marketing digital study of consumers buying funnel of conversions.
