Google’s notorious ‘first page bid’ will boom as advertisers now have 7 positions (4 at the top and 3 at the bottom) to appear on the first page over the previous 9 positions.
Organic click-share likely to suffer
On search results with 4 top ads, clicks on the top organic search listings are likely to fall. This correlates with a wider trend we’re seeing on highly commercial terms where organic clicks are falling as a result of ads becoming more prominent.
More about click here
To answer this, we looked at all of the Brand Lift data since June of this year—hundreds of campaigns across different categories. We set out to understand how TrueView, YouTube's skippable video ad format, moved the needle on consideration, favorability, and purchase intent. Here's what we found:
[Sources : Google]
Study by Philemonday : AVERAGE ADS PERFORMANCE
Read MoreAnother funny big TV spot for Yes (YES! Satellite TV) Israel from McCann Tel-Aviv
SOURCES : McCann Tel-Aviv
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
Read MoreTRAFFIC MANAGEMENT // Our new Philemonday ads reportings are updated daily directly to the API of Google AdWords, Facebook, Twitter, YouTube, Google Analytics, Bing Ads, Search Console, Instagram, Pinterest, LinkedIn, Tumblr and orthers big databases of ads server.
Ads at the top of the Promotions tab in Gmail inboxes ! It's a new display opportunity to target your audience. You can excpect a better CTR on your ads, because now you can consider making a Gmail-specific campaign.
That way, it's easier to make sure that all of your Gmail ads have the correct targeting
and aren't competing against yours others campaigns in search or display for example.
Gmail ads allow you to target users with sophisticated targeting signals and a high-impact, message-like ad format.
Users are shown a collapsed ad at the top of the Promotions tab in their Gmail account. The collapsed ad opens to
an expanded ad that can be designed to promote a variety of goals (including embedded forms or video).
You can also include links to an external site, app marketplace, or click-to-call.
More about :
https://support.google.com/adwords/answer/6105478?hl=en
Carousel link adverts allow you to feature more products, services and promotions without having to create multiple adverts.
Use carousel link adverts to:
- Lower cost per conversion or cost per click
- Automatically optimise for your best creative
- Drive results across campaign objectives
Online purchases exceed those in storeRead More
