INSTAGRAM AD FORMATS /
Instagram Photo Ads
With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.
Instagram Video Ads
Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.
Instagram Carousel Ads
Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
[Sources : https://business.instagram.com/advertising/#adFormats]
Google Search : The end of ads on right side of all desktop and tablet /
Google’s notorious ‘first page bid’ will boom as advertisers now have 7 positions (4 at the top and 3 at the bottom) to appear on the first page over the previous 9 positions.
Organic click-share likely to suffer
On search results with 4 top ads, clicks on the top organic search listings are likely to fall. This correlates with a wider trend we’re seeing on highly commercial terms where organic clicks are falling as a result of ads becoming more prominent.
More about click here
How does TrueView impact consideration, favorability, and purchase intent? /
To answer this, we looked at all of the Brand Lift data since June of this year—hundreds of campaigns across different categories. We set out to understand how TrueView, YouTube's skippable video ad format, moved the needle on consideration, favorability, and purchase intent. Here's what we found:
[Sources : Google]
AVERAGE ADS PERFORMANCE BY PHILEMONDAY IN 2015 /
Study by Philemonday : AVERAGE ADS PERFORMANCE
Read MoreA big TV spot for Yes /
Another funny big TV spot for Yes (YES! Satellite TV) Israel from McCann Tel-Aviv
SOURCES : McCann Tel-Aviv
Happy New Year 2016 /
HOW FACEBOOK STEALS BILLIONS OF VIEWS . /
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
Read MoreNew Philemonday ads reportings /
TRAFFIC MANAGEMENT // Our new Philemonday ads reportings are updated daily directly to the API of Google AdWords, Facebook, Twitter, YouTube, Google Analytics, Bing Ads, Search Console, Instagram, Pinterest, LinkedIn, Tumblr and orthers big databases of ads server.
Gmail Sponsored Promotion /
Ads at the top of the Promotions tab in Gmail inboxes ! It's a new display opportunity to target your audience. You can excpect a better CTR on your ads, because now you can consider making a Gmail-specific campaign.
That way, it's easier to make sure that all of your Gmail ads have the correct targeting
and aren't competing against yours others campaigns in search or display for example.
Gmail ads allow you to target users with sophisticated targeting signals and a high-impact, message-like ad format.
Users are shown a collapsed ad at the top of the Promotions tab in their Gmail account. The collapsed ad opens to
an expanded ad that can be designed to promote a variety of goals (including embedded forms or video).
You can also include links to an external site, app marketplace, or click-to-call.
More about :
https://support.google.com/adwords/answer/6105478?hl=en