Use Analytics 360 suite for an advanced remarketing strategy / April 26, 2016 by Michel Lubac

One of your e-marketing PPC campaigns drives a lot of click and view-throughs, but has a low conversion rate. Analysis in Analytics 360 reveals that most users bounce immediately, but a certain segment who click on or view that ad (e.g. women aged 18-35) have a really high conversion rate. You refine the messaging and creative in your ads, adjust where these ads are served, and bid higher in order to find and attract more of this high-performing audience.

SOURCES :

http://doubleclickadvertisers.blogspot.fr/

https://www.google.com/analytics/360-suite/

Leads Ads by Facebook / April 25, 2016 by Michel Lubac

INSTAGRAM AD FORMATS / March 24, 2016 by Michel Lubac

Instagram Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

Instagram Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.

Instagram Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.

[Sources : https://business.instagram.com/advertising/#adFormats]

Google Search : The end of ads on right side of all desktop and tablet / February 23, 2016 by Michel Lubac

Google’s notorious ‘first page bid’ will boom as advertisers now have 7 positions (4 at the top and 3 at the bottom) to appear on the first page over the previous 9 positions.

Organic click-share likely to suffer
On search results with 4 top ads, clicks on the top organic search listings are likely to fall. This correlates with a wider trend we’re seeing on highly commercial terms where organic clicks are falling as a result of ads becoming more prominent.

More about click here

How does TrueView impact consideration, favorability, and purchase intent? / February 17, 2016 by Michel Lubac

To answer this, we looked at all of the Brand Lift data since June of this year—hundreds of campaigns across different categories. We set out to understand how TrueView, YouTube's skippable video ad format, moved the needle on consideration, favorability, and purchase intent. Here's what we found:

[Sources : Google]

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AVERAGE ADS PERFORMANCE BY PHILEMONDAY IN 2015 / February 4, 2016 by Michel Lubac

Study by Philemonday : AVERAGE ADS PERFORMANCE

A big TV spot for Yes / January 12, 2016 by Michel Lubac

Another funny big TV spot for Yes (YES! Satellite TV) Israel from McCann Tel-Aviv

SOURCES : McCann Tel-Aviv

Happy New Year 2016 / December 31, 2015 by Michel Lubac

HOW FACEBOOK STEALS BILLIONS OF VIEWS . / November 12, 2015 by Michel Lubac

Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?

New Philemonday ads reportings / October 12, 2015 by Michel Lubac

TRAFFIC MANAGEMENT // Our new Philemonday ads reportings are updated daily directly to the API of Google AdWords, Facebook, Twitter, YouTube, Google Analytics, Bing Ads, Search Console, Instagram, Pinterest, LinkedIn, Tumblr and orthers big databases of ads server.