http://www.referencement-et-internet.com/support-client-philemonday-agency/
Read MoreTransactional and Segmentation Emailing /
Segmentation Emailing
Segmentation is not just an industry buzzword. Email marketers around the world know that segmentation can be the determining factor of subscribers engaging with their content.
Simply put, segments allow you to divide your list into groups of subscribers with common traits (e.g. geographic location, interests, purchase history, etc).
You can cater specifically to each group’s independent interests, rather than creating one mass message for all—resulting in high-level engagement.
We purpose some ideas on how to get started with segmentation and the impact you can expect to see. Contact us
Transactional Emailing
With our emailing system, you can trigger automated emails to send based on actions taken on your website or app. We’ll go over transactional email basics, a handful of examples, and how to make sure you’re set up correctly.
More information : Contact us
New Performance Planner in Google Ads /
Performance Planner is a tool you can use to create plans for your advertising spend. Use this tool to see how changes to campaigns might affect key metrics and overall performance. On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend.
Use the planner to identify the best spend amounts for your campaigns and see how new keywords would affect potential performance. Learn more about how Performance Planner can help you maximize conversions in your accounts.
STADIA : The future of gaming is not a box /
The future of gaming is not a box. It's a place. One place for all the ways we play. Welcome to Stadia, an all-new gaming platform from Google for playing AAA video games across all the screens in your life. Gather around.
Sign up to stay tuned at stadia.com.
Subscribe to our YouTube channel: http://youtube.com/GoogleStadia
Follow us on Twitter: http://twitter.com/GoogleStadia
Follow us on Facebook: http://facebook.com/GoogleStadia
Happy New Year /
Happy New Year
Read MoreCyber war games /
“Other market sectors should take the Bank of England’s lead and war-game their joint cyber attack responses before it is too late.” Read Dr Sandra Bell’s
Attribution by Facebook Ads /
Measure people-based, cross-device results along the consumer journey
Facebook Attribution, built with a foundation of people-based insights, gives you a more complete picture of your marketing performance across publishers, on and off Facebook, and across channels and devices.
See a more complete picture of your cross-device and cross-publisher impact. Assign credit to marketing touchpoints along the consumer journey to understand what's driving your business outcomes.
Parallel tracking /
Parallel tracking is a new way of handling tracking requests when implementing custom click tracking. It takes advantage of the new sendBeacon browser function to perform tracking in the background and thereby accelerate the user to their final destination. This helps reduce lost visits when a user clicks on your ad but never sees your landing page because they navigate away before the redirect from your tracking URL completes.
As of May 2018, parallel tracking is optional and works only for Search and Shopping campaigns from the Chrome browser on Android. Later in the year parallel tracking will be the only method available. Over the next several months we will enable support for additional campaign types and browsers. If someone views your ad on a browser that doesn't support parallel tracking yet, Google Ads will revert to sequential tracking.
With parallel tracking, the navigation experience is as follows:
With mobile: strong increase of personal searches /
+ 80% : Growth in mobile searches for "__ should I __" in the past two years. [Sources : Google]
In addition, the way people are searching is shifting.
Over the past two years, we've seen an increase in searches that include highly personal and conversational language—using words like "me," "my," and "I."
More About : https://www.thinkwithgoogle.com/feature/personal-searches/
GDPR conformity assessment /
General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018. We encourage you to update your Terms of Service and Privacy Policy.
This form is intended to provide an initial assessment of your level of compliance with the GDPR. The protection of personal data is an important matter.
This free evaluation will help you understand if your organization is ready to protect your personal and sensitive data. Take a few minutes to see if your
organization is compliant and if it is necessary, our consultants will come back to you to advise you on possible measures to implement.
More about :
https://solidity.consulting/equipe/evaluation-rgpd/