Advertiser identity : "Why this ad ?" To increase transparency for users, advertisers will be required to verify their legal name through advertiser identity verification.
Read MoreYou know what's never down blockchain ? /
IT RESILIENCE : With Facebook, Instagram, and Whatsapp down, we bring you a special edition of Blockchain Briefs focusing on DeSo (Decentralized Social), a blockchain dedicated to decentralizing social media and avoiding exactly the kind of service outages that centralized organizations invite
More about : https://login.blockchain.com/
FAIR AND OPEN DIGITAL MARKETS (DMU) /
A major role for the Digital Markets Unit
The Digital Markets Unit (DMU) was established in April 2021. It sits within the CMA. The government is proposing to place the work of the DMU on a statutory footing and its consultation considers the powers the body should have when carrying out its functions.
Read MoreNew partnership with MARITIMEMENT VÔTRE /
In may, we signed a new partnership with a new communication consulting agency based in Lorient, France, in the Brittany region.
The MARITIMEMENT VOTRE agency specializes in communication consulting in the maritime sector.
The PHILEMONDAY AGENCY team wishes this new project every success and
was very enthusiastic to have participated in the launch
of the new website => https://maritimementvotre.fr/
Read MoreHow Apple iOS 14 release may affect your ads campaign /
Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target and report on web conversion events from any of our business tools will be affected.
Specifically, Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their AppTrackingTransparency framework. Apple's policy will prohibit certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalisation and performance reporting will be limited for both app and web conversion events.
More about, read source : https://www.facebook.com/business/help/331612538028890?id=428636648170202
Happy New Year 2021 /
STILL 21 DAYS ! /
STILL 21 DAYS!
After a year 2020 cloistered in our rooms, we can not wait to move on to 2021 and quickly forget ... We wish you a happy end of year celebrations.
Thanks to the NewYorker for this beautiful illustration
SOURCE: https://www.newyorker.com/
Read MoreTips for optimize mobile conversion /
Consumers use their mobile more to research future purchases. However, 70% continue their journey on another platform, offline or end up buying nothing.
In order to understand the main obstacles preventing consumers from going further, Google conducted a study in partnership with the firm SKIM, among more than 20,000 consumers in 15 countries.
Here Google offer 5 tips from this study to remove friction from the customer experience, and increase the mobile conversion rate from 4 to 7%
More about, read source :
Facebook and Google continue to dominate in latest mobile ad Performance Index /
Facebook leads when it comes to retention, remarketing, and in-app purchases.
But the data shows that the social network also charges more. Game developers are facing considerably higher costs in North America, Latin America, and Europe, while Google charges more in APAC regions.
When it comes to non-gaming categories, Google is more expensive with the exception of North America where Facebook has higher rates.
When broken down by platform, Google wins thanks to the domination of Android, but Facebook controls much of iOS.
Read MoreIn USA, advertising restriction period /
As USA Election Day approaches, we encourage you to prepare your ads about social issues, elections or politics to run with adequate time ahead of the advertising restriction period from October 27, 2020 to November 3, 2020.
More about : Source