Sochi in social media / by Michel Lubac

The joy of sport is that anything can happen in a split second, and Salesforce ExactTarget Marketing Cloud have put together an infographic that updates live, outlining the latest trending topics from the winter games.


#Sochi2014 is the most used hashtag, and is used in about a quarter of all mentions relating to the Olympics. It’s not all good news for the games’ organisers though – #sochiproblems is a trop trending hashtag, and @sochiproblems is the most mentioned user. There has also been heavy criticism of Russia’s attacks on gay rights, with many users changing their avatars to LGBT rainbows.

Sochi Infographic Winter Games