Digital marketing spend for companies / by Michel Lubac

An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. 

Digital Marketing Spend for Companies


Key takeaways include:

  • While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
  • Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
  • Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
  • 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

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