An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents.
Digital Marketing Spend for Companies
Key takeaways include:
- While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
- 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO
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