Digital marketing spend for companies / by Michel Lubac

An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. 

Digital Marketing Spend for Companies

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Key takeaways include:

  • While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
  • Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
  • Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
  • 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

More about :

https://sempo.site-ym.com/?CurrentStateofSearch