More flexible conversion counting options on Google / by Michel Lubac

Google Adwords recently made some changes to conversion reporting. The most notable changes are more flexible conversion counting options and clearer column names in conversion reports.


"Conversions (1-per-click)" has been renamed "Converted clicks." This new column name is a more accurate representation of what this column actually counts: clicks that result in one or more conversions.

"Conversions (many-per-click)" has been replaced by a new "Conversions" column that has additional functionality. This column will count conversions based on your conversion counting settings ("All conversions" or "Unique conversions").

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