Facebook advertising beat its ROI from TV /  by Michel Lubac

As measured by Kantar Worldpanel, every euro spent on Facebook returned 2.74 euros in additional Coke sales.

Coke's return on investment from Facebook advertising beat its ROI from TV

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

That was 3.6 times better in Facebook than the ROI attributed to TV ads. In all, 27% of incremental sales Kantar attributed to the campaign came from Facebook, but only 2% of the cost, said Tony Evans, head of vertical measurement for Facebook's Europe Middle East and Africa region.

What Medium Scores Highest ROI? /  by Michel Lubac

Surprise : in USA, Radio win !

Despite a recent flood of studies and marketer statements validating returns from Facebook and other digital media, radio beats most of those glowing digital ROI numbers in a study of 10 brands that advertised on Clear Channel stations. The study is from Nielsen Catalina Solutions, which combined data from Nielsen's newly acquired radio-audience measurement business with shopper-card data from Catalina.

[Sources : Nielsen Catalina Solutions]

WhatsApp $19 billion !? /  by Michel Lubac

WhatApp's user growth has been nothing short of impressive. Currently the messaging app has more than 450 million active users per month, up from just 200 million in April 2013. Moreover, WhatsApp handles more than 50 billion messages per day, which indicates extraordinarily high user engagement.

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With a total value of $19 billion, the deal dwarfs other high-profile tech takeovers, such as Google's recent acquisitions of Motorola or Nest. Google reportedly had a $10 billion bid for WhatsApp rejected and probably won't be too happy about the messaging giant falling into the hands of Facebook.

Sources : 

http://www.statista.com/chart/1927/tech-acquisitions/

Reach Potential Customers with #Lookalike audiences /  by Michel Lubac

Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones. Both online and offline, lookalike targeting has worked well for businesses.   This new option is available on Facebook Ads. 

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Lookalike audiences allow advertisers to target more people who look like their established customers. A lookalike audience uses either an existing custom audience or conversion data (conversion pixels) as a "seed" and an audience is built of similar users. Lookalike audiences can be used to support any business objective: Targeting people who are similar to sets of customers for fan acquisition, site registration, off-Facebook purchases, and coupon claims, or simply to drive awareness of a brand.

More about :
https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/

Sochi in social media /  by Michel Lubac

The joy of sport is that anything can happen in a split second, and Salesforce ExactTarget Marketing Cloud have put together an infographic that updates live, outlining the latest trending topics from the winter games.

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#Sochi2014 is the most used hashtag, and is used in about a quarter of all mentions relating to the Olympics. It’s not all good news for the games’ organisers though – #sochiproblems is a trop trending hashtag, and @sochiproblems is the most mentioned user. There has also been heavy criticism of Russia’s attacks on gay rights, with many users changing their avatars to LGBT rainbows.

Sochi Infographic Winter Games
http://socialympics2014.herokuapp.com/

Digital marketing spend for companies /  by Michel Lubac

An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. 

Digital Marketing Spend for Companies

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Key takeaways include:

  • While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
  • Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
  • Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
  • 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

More about :

https://sempo.site-ym.com/?CurrentStateofSearch