Inspiring video /  by Michel Lubac

High school is a time of discovery. Figuring out a bit more about the world, yourself, and what you think the future might hold. Congratulations to the graduates, teachers, families, mentors and friends who are celebrating everything that's been accomplished these last few years, and who, like us, can't wait to see what's next.

TV show mentions : Tumblr vs Twitter /  by Michel Lubac

Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now it appears that Tumblr is treading a similar path.

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The Yahoo-owned blogging platform has commissioned a study by a U.K.-based social-data-intelligence company called Pulsar that says the volume of social-TV activity on Tumblr is actually much greater than on Twitter. That is, when looking at it through an 11-day window that spans from five days before the show airs to five days after.
Pulsar's study pulled Twitter and Tumblr data via Datasift and researched activity around four episodes of shows that ran in the fall and winter of 2013: "Sherlock," "Supernatural," "Pretty Little Liars" and "Sleepy Hollow." It also tracked mentions of "Malcolm in the Middle" over an 11-day period in December

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Press Relations Campaign /  by Michel Lubac

A beautiful relationship press operation conducted last weekend for the cave La Grotte des Demoiselles in St. Bauzille-de-Putois. 

A demonstration of slackline broadcast by majors french channels informations : TF1, BFM, FRANCE 2 and many nationals and locals benefits presses as well as strong activity in social media.

WordPress 3.9 is coming soon /  by Michel Lubac

WordPress 3.9 is nearing the station. It’s now time to start identifying and squashing some bugs.  Several major changes that will be important to know:

  • More polished versions of the live widget previews and the new theme installer
  • UI refinements when editing images and when working with media in the editor, including the reinstatement of some of the advanced image display settings
  • Audio and video playlists – links will appear in the media manager once you’ve uploaded an audio or video file.
  • HTML5 caption support (#26642) to match the new gallery support (#26697)
  • Performance updates for the formatting function that turns straight quotes into smart quotes (among other things)

Facebook advertising beat its ROI from TV /  by Michel Lubac

As measured by Kantar Worldpanel, every euro spent on Facebook returned 2.74 euros in additional Coke sales.

Coke's return on investment from Facebook advertising beat its ROI from TV

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

One campaign in France in the first quarter of 2013 to reintroduce Coke's polar bears

That was 3.6 times better in Facebook than the ROI attributed to TV ads. In all, 27% of incremental sales Kantar attributed to the campaign came from Facebook, but only 2% of the cost, said Tony Evans, head of vertical measurement for Facebook's Europe Middle East and Africa region.

What Medium Scores Highest ROI? /  by Michel Lubac

Surprise : in USA, Radio win !

Despite a recent flood of studies and marketer statements validating returns from Facebook and other digital media, radio beats most of those glowing digital ROI numbers in a study of 10 brands that advertised on Clear Channel stations. The study is from Nielsen Catalina Solutions, which combined data from Nielsen's newly acquired radio-audience measurement business with shopper-card data from Catalina.

[Sources : Nielsen Catalina Solutions]