International Swimming Pool Exhibition - Barcelona
Video made by Dani Sierra
Be part of the Disruptive Innovation Festival 2014 /
Discover the Disruptive Innovation Festival 2014
Global online event, 20th October - 14th November 2014. Disrupt your thinking.
Hear from leading thinkers
Present your own ideas to a global audience
Join with other entrepreneurs, innovators & global shapers on international challenges
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WhatsApp $19 billion !? /
WhatApp's user growth has been nothing short of impressive. Currently the messaging app has more than 450 million active users per month, up from just 200 million in April 2013. Moreover, WhatsApp handles more than 50 billion messages per day, which indicates extraordinarily high user engagement.
With a total value of $19 billion, the deal dwarfs other high-profile tech takeovers, such as Google's recent acquisitions of Motorola or Nest. Google reportedly had a $10 billion bid for WhatsApp rejected and probably won't be too happy about the messaging giant falling into the hands of Facebook.
Sources :
The most #plusones in february 2014 /
Google + Pages with the most "Plusones" in february 2014
Discover #ProjectTango 3D /
The goal of Project Tango is to give mobile devices a human-scale understanding of space and motion...
Google continues to push boundaries with new efforts. Case in point: Project Tango, which uses special sensors and chips in a smartphone to measure space and movement around you.
It’s like Kinect in a phone but not just for fun and games
Reach Potential Customers with #Lookalike audiences /
Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones. Both online and offline, lookalike targeting has worked well for businesses. This new option is available on Facebook Ads.
Lookalike audiences allow advertisers to target more people who look like their established customers. A lookalike audience uses either an existing custom audience or conversion data (conversion pixels) as a "seed" and an audience is built of similar users. Lookalike audiences can be used to support any business objective: Targeting people who are similar to sets of customers for fan acquisition, site registration, off-Facebook purchases, and coupon claims, or simply to drive awareness of a brand.
More about :
https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/
Sochi in social media /
The joy of sport is that anything can happen in a split second, and Salesforce ExactTarget Marketing Cloud have put together an infographic that updates live, outlining the latest trending topics from the winter games.
#Sochi2014 is the most used hashtag, and is used in about a quarter of all mentions relating to the Olympics. It’s not all good news for the games’ organisers though – #sochiproblems is a trop trending hashtag, and @sochiproblems is the most mentioned user. There has also been heavy criticism of Russia’s attacks on gay rights, with many users changing their avatars to LGBT rainbows.
Sochi Infographic Winter Games
http://socialympics2014.herokuapp.com/
Digital marketing spend for companies /
An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents.
Digital Marketing Spend for Companies
Key takeaways include:
- While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
- 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO
More about :
https://sempo.site-ym.com/?CurrentStateofSearch
More flexible conversion counting options on Google /
Google Adwords recently made some changes to conversion reporting. The most notable changes are more flexible conversion counting options and clearer column names in conversion reports.
"Conversions (1-per-click)" has been renamed "Converted clicks." This new column name is a more accurate representation of what this column actually counts: clicks that result in one or more conversions.
"Conversions (many-per-click)" has been replaced by a new "Conversions" column that has additional functionality. This column will count conversions based on your conversion counting settings ("All conversions" or "Unique conversions").
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Videos on Google Plus #autoawesome /
How to create AUTO-AWESOME on Google+ ?