Online purchases exceed those in storeRead More
Interactive rich media : Lightbox ad example /
Interact with the "Kate Spade" rich media ad example, See how the "Kate Spade" Lightbox ad works by visiting
Reach, captivate, and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range anywhere from hovering the mouse pointer over an ad to expand the unit, to playing a video, and to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.
More about :
Marketing scheme of conncetd objects /
MARKETING SCHEME OF THINGS
The Internet of Things : an enormous potential in terms of digital marketing, to provide a detailed customer profile.
The demand for MEMS-based sensors will increase exponentially not only because of the ubiquity of smartphones but also because of the rising popularity of connected consumer lifestyle products. Examples of the latter include glasses, watches, wristbands, and other wearables that allow individuals to monitor their heart rate, activity level, calories consumed, or sleep patterns, as well as smart appliances that allow consumers to optimize their home energy consumption or ensure home safety through the use of remote controls.
In 2015 be responsive /
Make it easy for customers to search and buy and find your services or products online, it's more and more important today. Just consider this marketing digital study of consumers buying funnel of conversions.
Happy New Year 2015 /
We wish you to learn from yesterday, live for today, hope for tomorrow...
Calls to Action : New on Facebook Pages /
On Facebook Page admins, you can now select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video
Facebook's call-to-action began rolling out in december 2014, and will appear in the U.S. over the next few weeks before going international next year.
History Social Media 2004-2014 /
Focus on the right metrics /
The best marketers set themselves up for success by identifying clear metrics they
want to effect before launching a campaign. Yet how do you define the right metrics?
Many marketers focus first on high-level campaign objectives such as creating brand
awareness, generating leads or driving in-store sales. But when it comes to evaluating the
success of their campaigns, they resort to measuring lower-tier, proxy key performance
indicators (KPIs).
More about : http://philemonday.eu/pdf/measure-what-matters-most_articles.pdf
Mobile SEO /
Learn to configure your site for multiple devices, help search engines understand your configuration, and avoid common mistakes along the way.
Callout extensions /
Callout extensions allow you to include additional descriptive text in your standard text ad. The rules that apply to text ads generally apply to callout extensions, too...
