INSTAGRAM AD FORMATS /  by Michel Lubac

Instagram Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas. 

Instagram Video Ads

instagram_ad_format_video.jpg

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format. 

Instagram Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more. 

[Sources : https://business.instagram.com/advertising/#adFormats]

Google Search : The end of ads on right side of all desktop and tablet /  by Michel Lubac

Google’s notorious ‘first page bid’ will boom as advertisers now have 7 positions (4 at the top and 3 at the bottom) to appear on the first page over the previous 9 positions.

Organic click-share likely to suffer
On search results with 4 top ads, clicks on the top organic search listings are likely to fall. This correlates with a wider trend we’re seeing on highly commercial terms where organic clicks are falling as a result of ads becoming more prominent.

More about click here

New Philemonday ads reportings /  by Michel Lubac

TRAFFIC MANAGEMENT // Our new Philemonday ads reportings are updated daily directly to the API of Google AdWords, Facebook, Twitter, YouTube, Google Analytics, Bing Ads, Search Console, Instagram, Pinterest, LinkedIn, Tumblr and orthers big databases of ads server.

Gmail Sponsored Promotion /  by Michel Lubac

Ads at the top of the Promotions tab in Gmail inboxes ! It's a new display opportunity to target your audience. You can excpect a better CTR on your ads, because now you can consider making a Gmail-specific campaign.


That way, it's easier to make sure that all of your Gmail ads have the correct targeting
and aren't competing against yours others campaigns in search or display for example.

Gmail ads allow you to target users with sophisticated targeting signals and a high-impact, message-like ad format.

Users are shown a collapsed ad at the top of the Promotions tab in their Gmail account. The collapsed ad opens to
an expanded ad that can be designed to promote a variety of goals (including embedded forms or video).
You can also include links to an external site, app marketplace, or click-to-call.

More about :
https://support.google.com/adwords/answer/6105478?hl=en


A new carousel for Facebook Ads /  by Michel Lubac

Carousel link adverts allow you to feature more products, services and promotions without having to create multiple adverts.
Use carousel link adverts to:
- Lower cost per conversion or cost per click
- Automatically optimise for your best creative
- Drive results across campaign objectives