HAPPY NEW YEAR 2020

Inclusive Ads Strategy

With Google and Ipsos study, we learned that people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive (in reference to the 12 categories discussed in this study).

In fact, 64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive. This percentage is higher among specific consumer groups including Latinx+ (85%), Black (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers.

Sources :

https://www.thinkwithgoogle.com/consumer-insights/thought-leadership-marketing-diversity-inclusion/

https://www.thinkwithgoogle.com/consumer-insights/inclusive-marketing-consumer-data/

CORPORATE PHOTOGRAPHER & VIDEO MAKER JOIN PHILEMONDAY NETWORK

"Baudeau photo" is a new partner of Philemonday Agency, we are strengthening our services of Corporate photography and videos.

Matthieu Baudeau, is a photographer and video maker trained at the "Ecole des Gobelins", graduated of Sciences Po, he realizes institutional orders for companies giving to your images a real aesthetic added value.

We invite you to visit the website to discover achievements of Matthieu Baudeau. Please, follow the link below:

http://photo.philemonday.fr/

Transactional and Segmentation Emailing

Segmentation Emailing

Segmentation is not just an industry buzzword. Email marketers around the world know that segmentation can be the determining factor of subscribers engaging with their content.

Simply put, segments allow you to divide your list into groups of subscribers with common traits (e.g. geographic location, interests, purchase history, etc).

You can cater specifically to each group’s independent interests, rather than creating one mass message for all—resulting in high-level engagement.

We purpose some ideas on how to get started with segmentation and the impact you can expect to see. Contact us

Transactional Emailing

With our emailing system, you can trigger automated emails to send based on actions taken on your website or app. We’ll go over transactional email basics, a handful of examples, and how to make sure you’re set up correctly.

More information : Contact us

New Performance Planner in Google Ads

Performance Planner is a tool you can use to create plans for your advertising spend. Use this tool to see how changes to campaigns might affect key metrics and overall performance. On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend.

Use the planner to identify the best spend amounts for your campaigns and see how new keywords would affect potential performance. Learn more about how Performance Planner can help you maximize conversions in your accounts.