BIG RISE IN APP USAGE

App revenue has continued to rise by another 7% amidst the prolonged coronavirus crisis. That’s according to an analysis by mobile measurement company AppsFlyer based on the weekly percentage of app installs and sessions across various countries.

Shopping app activity continued its upward trend with revenue rising 25% during the first four weeks. Entertainment and streaming apps rose 10% since week six and 70% since week one. Organic installs remain high in this category but non-organic ones fell 35%.

Finance investment app revenues rose 15% and 30% since the first week, while casual and social casino game revenues increased 35%. For freemium app developers the question remains how in-app purchase revenues would develop as COVID-19 lockdowns continue.

In the UK, AppsFlyer noted that education app revenues rose 270% within the last seven weeks. Health and fitness non-organic installs and organic installs almost doubled by 105% and 110%, respectively while organic installs and revenue for music apps jumped 80%. Non-organic installs for music apps jumped a whopping 205%.

Photography apps saw revenues climb 95% while non-organic installs jumped 115% and organic installs grew 100%.

Shopping apps in the UK also made notable games with 40% higher revenues and 115% higher non-organic installs.

[ SOURCES : https://www.businessofapps.com/news/app-revenues-rise-7-while-usage-is-beginning-to-slow/ ]

HAPPY NEW YEAR 2020

Inclusive Ads Strategy

With Google and Ipsos study, we learned that people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive (in reference to the 12 categories discussed in this study).

In fact, 64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive. This percentage is higher among specific consumer groups including Latinx+ (85%), Black (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers.

Sources :

https://www.thinkwithgoogle.com/consumer-insights/thought-leadership-marketing-diversity-inclusion/

https://www.thinkwithgoogle.com/consumer-insights/inclusive-marketing-consumer-data/

CORPORATE PHOTOGRAPHER & VIDEO MAKER JOIN PHILEMONDAY NETWORK

"Baudeau photo" is a new partner of Philemonday Agency, we are strengthening our services of Corporate photography and videos.

Matthieu Baudeau, is a photographer and video maker trained at the "Ecole des Gobelins", graduated of Sciences Po, he realizes institutional orders for companies giving to your images a real aesthetic added value.

We invite you to visit the website to discover achievements of Matthieu Baudeau. Please, follow the link below:

http://photo.philemonday.fr/

Transactional and Segmentation Emailing

Segmentation Emailing

Segmentation is not just an industry buzzword. Email marketers around the world know that segmentation can be the determining factor of subscribers engaging with their content.

Simply put, segments allow you to divide your list into groups of subscribers with common traits (e.g. geographic location, interests, purchase history, etc).

You can cater specifically to each group’s independent interests, rather than creating one mass message for all—resulting in high-level engagement.

We purpose some ideas on how to get started with segmentation and the impact you can expect to see. Contact us

Transactional Emailing

With our emailing system, you can trigger automated emails to send based on actions taken on your website or app. We’ll go over transactional email basics, a handful of examples, and how to make sure you’re set up correctly.

More information : Contact us