As USA Election Day approaches, we encourage you to prepare your ads about social issues, elections or politics to run with adequate time ahead of the advertising restriction period from October 27, 2020 to November 3, 2020.
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New Philemonday Services /
We wish you a good start in your activities for the start of the school year in September.
The Philemonday Agency has developed new services that we are launching today:
- A HUB OF SKILLS
- A CATALOG OF SERVICES
- A BLOG OF SEO EDITORS
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A HUB OF SKILLS
Today, the skills center brings together around ten companies and freelancers, which offers you a variety of services in the communication and digital marketing sectors.
Philemonday Hub of Skills is network of independents and entrepreneurs. Our services are thought by freelancers for freelancers !
We provide LEADS for your business. With Philemonday Hub of Skills you keep 100% of your autonomy. We are an addition of skills at your service, without hierarchical link.
With Philemonday Network, you can offer more services to your customers, you can respond to bigger projects using multiple skills, you benefit from a large catalog of services to resell. You find a team without the constraints of human resources. You can work directly with any member of the Philemonday network.
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A CATALOG OF SERVICES
On the Solidity.Consulting site we have opened a catalog of more than fifty service references, with details on our working conditions, our services and our prices.
A BLOG OF SEO EDITORS
The Neomel.fr project is to offer a press review for the general public and a professional SEO copywrite design service to help companies and organizations improve their visibility in search engines.
You have two solutions to publish on Neomel - the magazine of web editors.
A free solution: post a comment.
A paid solution: buy a sponsored article.
POST A COMMENT
Comments are moderated on Neomel.fr. We refuse all hateful or vulgar comments. Our moderators reserve the right to publish or not your comment. To write a "good comment", stay factual and add something new or shed new light to the article you are commenting on. Thank you in advance for your comments, they are always appreciated by our editors.
BUY A SPONSORED ARTICLE
Our sponsored articles are distributed by our partner Solidity Consulting.
You can subscribe directly online to get a sponsored article. A copywriter specialist in SEO web writing will take care of your request. We will publish your article (after your validation) as soon as possible on Neomel.fr
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Campaign for the Royal National Institute of Blind People /
Advertising and media companies, including Philemonday, have turned their logos "upside down" today in a campaign for the Royal National Institute of Blind People to raise awareness of the challenges social distancing poses to the blind and partially sighted. The Piccadilly Lights is the focal point of the campaign. The famous screens at Piccadilly Circus feature upside-down ads for a series of participating brands, including Amazon Alexa, Barclays, British Gas, the Financial Times, Kellogg, Lego, Procter & Gamble, TalkTalk and Very, alternating with text explaining the message behind the creative idea.
BIG RISE IN APP USAGE /
App revenue has continued to rise by another 7% amidst the prolonged coronavirus crisis. That’s according to an analysis by mobile measurement company AppsFlyer based on the weekly percentage of app installs and sessions across various countries.
Shopping app activity continued its upward trend with revenue rising 25% during the first four weeks. Entertainment and streaming apps rose 10% since week six and 70% since week one. Organic installs remain high in this category but non-organic ones fell 35%.
Finance investment app revenues rose 15% and 30% since the first week, while casual and social casino game revenues increased 35%. For freemium app developers the question remains how in-app purchase revenues would develop as COVID-19 lockdowns continue.
In the UK, AppsFlyer noted that education app revenues rose 270% within the last seven weeks. Health and fitness non-organic installs and organic installs almost doubled by 105% and 110%, respectively while organic installs and revenue for music apps jumped 80%. Non-organic installs for music apps jumped a whopping 205%.
Photography apps saw revenues climb 95% while non-organic installs jumped 115% and organic installs grew 100%.
Shopping apps in the UK also made notable games with 40% higher revenues and 115% higher non-organic installs.
[ SOURCES : https://www.businessofapps.com/news/app-revenues-rise-7-while-usage-is-beginning-to-slow/ ]
New Site for Alliance Nautique 66 /
https://www.an66.fr/
Read MoreDownload NEW brochure by Philemonday Agency /
Philemonday Agency Brochure 2020
Read MorePhilemonday Hub : a New Freelancers Skills Hub /
HAPPY NEW YEAR 2020 /
Inclusive Ads Strategy /
With Google and Ipsos study, we learned that people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive (in reference to the 12 categories discussed in this study).
In fact, 64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive. This percentage is higher among specific consumer groups including Latinx+ (85%), Black (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers.
Sources :
https://www.thinkwithgoogle.com/consumer-insights/thought-leadership-marketing-diversity-inclusion/
https://www.thinkwithgoogle.com/consumer-insights/inclusive-marketing-consumer-data/
