Digital marketing spend for companies /  by Michel Lubac

An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. 

Digital Marketing Spend for Companies

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Key takeaways include:

  • While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
  • Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
  • Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
  • 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO

More about :

https://sempo.site-ym.com/?CurrentStateofSearch

More flexible conversion counting options on Google /  by Michel Lubac

Google Adwords recently made some changes to conversion reporting. The most notable changes are more flexible conversion counting options and clearer column names in conversion reports.

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"Conversions (1-per-click)" has been renamed "Converted clicks." This new column name is a more accurate representation of what this column actually counts: clicks that result in one or more conversions.

"Conversions (many-per-click)" has been replaced by a new "Conversions" column that has additional functionality. This column will count conversions based on your conversion counting settings ("All conversions" or "Unique conversions").

More about :

https://support.google.com/adwords/answer/3438531

Google hunts poor back-links /  by Michel Lubac

In 2013, bef­ore the most recent Google updates, big organisations with plenty of budget to throw at SEO and PR were not immune to falling foul of the rules.

For example, take the Interflora debacle at the start of 2013 as an example of how a brand can get its SEO so very wrong.

The UK’s best-known flower seller disappeared from Google’s rankings, even when searched for by name, after placing upwards of 150 local, online media advertorials making heavy use of back-links for terms such as Valentine’s Day and Father’s Day embedded in the copy.  Google does not take kindly to companies effectively buying page rankings and punished Interflora by dropping it from search results. Our advice for webmasters is to focus on creating high quality sites that create a good user experience : It's the Inbound Marketing. 

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Winter sales 2014 seen by Google Ads. /  by Michel Lubac

Winter sales in France, seen by Google Ads.
Discover the potential of Google Ads to support your campaign balances.

Opportunities exist for advertisers: generate a large volume of business by capturing traffic during the first busy days, take advantage of much higher CTRs and lower CPCs Sunday.

More about :

"Les soldes d'hiver par Google" sur Référencement-et-Internet.com

http://www.referencement-et-internet.com/les-soldes-dhiver-sur-google/

Teaser campaign on YouTube /  by Michel Lubac

The Ad Blitz page already showcases ads from Super Bowl advertisers including Pepsi, Doritos and Bud Light, which this weekend launched its teaser campaign showing former California governor Arnold Schwarzenegger dressed in a wig and ready to play table tennis.