In may, we signed a new partnership with a new communication consulting agency based in Lorient, France, in the Brittany region.
The MARITIMEMENT VOTRE agency specializes in communication consulting in the maritime sector.
The PHILEMONDAY AGENCY team wishes this new project every success and
was very enthusiastic to have participated in the launch
of the new website => https://maritimementvotre.fr/
Read MoreApple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target and report on web conversion events from any of our business tools will be affected.
Specifically, Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their AppTrackingTransparency framework. Apple's policy will prohibit certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalisation and performance reporting will be limited for both app and web conversion events.
More about, read source : https://www.facebook.com/business/help/331612538028890?id=428636648170202
STILL 21 DAYS!
After a year 2020 cloistered in our rooms, we can not wait to move on to 2021 and quickly forget ... We wish you a happy end of year celebrations.
Thanks to the NewYorker for this beautiful illustration
SOURCE: https://www.newyorker.com/
Read MoreConsumers use their mobile more to research future purchases. However, 70% continue their journey on another platform, offline or end up buying nothing.
In order to understand the main obstacles preventing consumers from going further, Google conducted a study in partnership with the firm SKIM, among more than 20,000 consumers in 15 countries.
Here Google offer 5 tips from this study to remove friction from the customer experience, and increase the mobile conversion rate from 4 to 7%
More about, read source :
Facebook leads when it comes to retention, remarketing, and in-app purchases.
But the data shows that the social network also charges more. Game developers are facing considerably higher costs in North America, Latin America, and Europe, while Google charges more in APAC regions.
When it comes to non-gaming categories, Google is more expensive with the exception of North America where Facebook has higher rates.
When broken down by platform, Google wins thanks to the domination of Android, but Facebook controls much of iOS.
Read MoreAs USA Election Day approaches, we encourage you to prepare your ads about social issues, elections or politics to run with adequate time ahead of the advertising restriction period from October 27, 2020 to November 3, 2020.
More about : Source
We wish you a good start in your activities for the start of the school year in September.
- A HUB OF SKILLS
- A CATALOG OF SERVICES
- A BLOG OF SEO EDITORS
==
Today, the skills center brings together around ten companies and freelancers, which offers you a variety of services in the communication and digital marketing sectors.
Philemonday Hub of Skills is network of independents and entrepreneurs. Our services are thought by freelancers for freelancers !
We provide LEADS for your business. With Philemonday Hub of Skills you keep 100% of your autonomy. We are an addition of skills at your service, without hierarchical link.
With Philemonday Network, you can offer more services to your customers, you can respond to bigger projects using multiple skills, you benefit from a large catalog of services to resell. You find a team without the constraints of human resources. You can work directly with any member of the Philemonday network.
More about :
On the Solidity.Consulting site we have opened a catalog of more than fifty service references, with details on our working conditions, our services and our prices.
The Neomel.fr project is to offer a press review for the general public and a professional SEO copywrite design service to help companies and organizations improve their visibility in search engines.
You have two solutions to publish on Neomel - the magazine of web editors.
A free solution: post a comment.
A paid solution: buy a sponsored article.
POST A COMMENT
Comments are moderated on Neomel.fr. We refuse all hateful or vulgar comments. Our moderators reserve the right to publish or not your comment. To write a "good comment", stay factual and add something new or shed new light to the article you are commenting on. Thank you in advance for your comments, they are always appreciated by our editors.
BUY A SPONSORED ARTICLE
Our sponsored articles are distributed by our partner Solidity Consulting.
You can subscribe directly online to get a sponsored article. A copywriter specialist in SEO web writing will take care of your request. We will publish your article (after your validation) as soon as possible on Neomel.fr
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Advertising and media companies, including Philemonday, have turned their logos "upside down" today in a campaign for the Royal National Institute of Blind People to raise awareness of the challenges social distancing poses to the blind and partially sighted. The Piccadilly Lights is the focal point of the campaign. The famous screens at Piccadilly Circus feature upside-down ads for a series of participating brands, including Amazon Alexa, Barclays, British Gas, the Financial Times, Kellogg, Lego, Procter & Gamble, TalkTalk and Very, alternating with text explaining the message behind the creative idea.
App revenue has continued to rise by another 7% amidst the prolonged coronavirus crisis. That’s according to an analysis by mobile measurement company AppsFlyer based on the weekly percentage of app installs and sessions across various countries.
Shopping app activity continued its upward trend with revenue rising 25% during the first four weeks. Entertainment and streaming apps rose 10% since week six and 70% since week one. Organic installs remain high in this category but non-organic ones fell 35%.
Finance investment app revenues rose 15% and 30% since the first week, while casual and social casino game revenues increased 35%. For freemium app developers the question remains how in-app purchase revenues would develop as COVID-19 lockdowns continue.
In the UK, AppsFlyer noted that education app revenues rose 270% within the last seven weeks. Health and fitness non-organic installs and organic installs almost doubled by 105% and 110%, respectively while organic installs and revenue for music apps jumped 80%. Non-organic installs for music apps jumped a whopping 205%.
Photography apps saw revenues climb 95% while non-organic installs jumped 115% and organic installs grew 100%.
Shopping apps in the UK also made notable games with 40% higher revenues and 115% higher non-organic installs.
[ SOURCES : https://www.businessofapps.com/news/app-revenues-rise-7-while-usage-is-beginning-to-slow/ ]
