Discover the Disruptive Innovation Festival 2014
Global online event, 20th October - 14th November 2014. Disrupt your thinking.
Hear from leading thinkers
Present your own ideas to a global audience
Join with other entrepreneurs, innovators & global shapers on international challenges
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WhatApp's user growth has been nothing short of impressive. Currently the messaging app has more than 450 million active users per month, up from just 200 million in April 2013. Moreover, WhatsApp handles more than 50 billion messages per day, which indicates extraordinarily high user engagement.
With a total value of $19 billion, the deal dwarfs other high-profile tech takeovers, such as Google's recent acquisitions of Motorola or Nest. Google reportedly had a $10 billion bid for WhatsApp rejected and probably won't be too happy about the messaging giant falling into the hands of Facebook.
Sources :
Google + Pages with the most "Plusones" in february 2014
The goal of Project Tango is to give mobile devices a human-scale understanding of space and motion...
Google continues to push boundaries with new efforts. Case in point: Project Tango, which uses special sensors and chips in a smartphone to measure space and movement around you.
It’s like Kinect in a phone but not just for fun and games
Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones. Both online and offline, lookalike targeting has worked well for businesses. This new option is available on Facebook Ads.
Lookalike audiences allow advertisers to target more people who look like their established customers. A lookalike audience uses either an existing custom audience or conversion data (conversion pixels) as a "seed" and an audience is built of similar users. Lookalike audiences can be used to support any business objective: Targeting people who are similar to sets of customers for fan acquisition, site registration, off-Facebook purchases, and coupon claims, or simply to drive awareness of a brand.
More about :
https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/
The joy of sport is that anything can happen in a split second, and Salesforce ExactTarget Marketing Cloud have put together an infographic that updates live, outlining the latest trending topics from the winter games.
#Sochi2014 is the most used hashtag, and is used in about a quarter of all mentions relating to the Olympics. It’s not all good news for the games’ organisers though – #sochiproblems is a trop trending hashtag, and @sochiproblems is the most mentioned user. There has also been heavy criticism of Russia’s attacks on gay rights, with many users changing their avatars to LGBT rainbows.
Sochi Infographic Winter Games
http://socialympics2014.herokuapp.com/
An excellent annual report conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents.
Key takeaways include:
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https://sempo.site-ym.com/?CurrentStateofSearch
Google Adwords recently made some changes to conversion reporting. The most notable changes are more flexible conversion counting options and clearer column names in conversion reports.
"Conversions (1-per-click)" has been renamed "Converted clicks." This new column name is a more accurate representation of what this column actually counts: clicks that result in one or more conversions.
"Conversions (many-per-click)" has been replaced by a new "Conversions" column that has additional functionality. This column will count conversions based on your conversion counting settings ("All conversions" or "Unique conversions").
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How to create AUTO-AWESOME on Google+ ?
In 2013, before the most recent Google updates, big organisations with plenty of budget to throw at SEO and PR were not immune to falling foul of the rules.
For example, take the Interflora debacle at the start of 2013 as an example of how a brand can get its SEO so very wrong.
The UK’s best-known flower seller disappeared from Google’s rankings, even when searched for by name, after placing upwards of 150 local, online media advertorials making heavy use of back-links for terms such as Valentine’s Day and Father’s Day embedded in the copy. Google does not take kindly to companies effectively buying page rankings and punished Interflora by dropping it from search results. Our advice for webmasters is to focus on creating high quality sites that create a good user experience : It's the Inbound Marketing.
